You must have seen those magazine ads for American Express, the "My Card" campaign featuring such celebrities as Kate Winslet and Ken Watanabe. If you haven't, the two-page spread shows said celebrity in a soulful pose -- obviously in the midst of deep contemplation -- to convey a sense of tranquilty and fulfillment. Of course those qualities are the polar opposite of what is normally associated with credit cards: greed for material things or despair over insurmountable debt. A questionnaire appears on the verso and features open-ended questions that have been allegedly answered by the featured celebrity in its own handwriting.
Here's a sample:
Proudest moment - When I gain trust from someone.
Biggest challenge - Life.
Perfect day - Searching for something I cannot reach.
Inspiration - I am inspired by so many things every day.
My life - is about taking my own path.
My card - is American Express.
That's all fine and dandy for Mr. Watanabe (who, from the photograph seems to have a bit of an equestrian fetish). But here's what I'd say:
Proudest moment - Holding my brand-new baby girl for the first time and thinking, "I made this!"
Biggest challenge - keeping the house clean
Perfect day - Sleep until 8 a.m., then have Papa Dog tie me down with rope so that I am not tempted to run around all day completing tasks.
Inspiration - Pristine water occuring in a natural setting.
My life - is what I have made it. I blame nobody.
My card - is usually Mastercard, except for when I buy gas, in which case it's American Express because that's all Costco accepts.